On Wednesday, 10th August, the LEGO Group will celebrate nine decades of fan creativity and helping children reach their full potential through LEGO® play. 🥳🥳
From the moment Ole Kirk Kristiansen, a young Danish carpenter, picked up his tools and made his first wooden car in 1932, he was focused on making high-quality toys that teach children about the world and give them the skills to thrive in it. He named his company “LEGO” from “Leg Godt”, meaning “Play Well” in Danish. Inspiring fun, playful learning remains the toymaker’s purpose today.
In his small workshop in Billund, Demark, Ole hand-carved a collection of vehicles, ducks and yoyos and later started experimenting with plastic building bricks. His son, Godtfred, added a few small tubes to make the bricks click and stick together, officially launching the interlocking system we know today. The LEGO® brick that offers limitless creative building possibilities was born in 1958.
From the moment Ole Kirk Kristiansen, a young Danish carpenter, picked up his tools and made his first wooden car in 1932 he was focused on making high-quality toys that teach children about the world and give them the skills to thrive in it. He named his company “LEGO” from “Leg Godt”, meaning “Play Well” in Danish. Inspiring fun, playful learning remains the toymaker’s purpose today.
In his small workshop in Billund, Demark, Ole hand-carved a collection of vehicles, ducks and yoyos and later started experimenting with plastic building bricks. His son, Godtfred, added a few small tubes to make the bricks click and stick together, officially launching the interlocking system we know today. The LEGO® brick that offers limitless creative building possibilities was born in 1958.
Building a Brighter Future
The past nine decades have reinforced just how important play is to all children. That’s why 25 percent of the LEGO Group’s profit dividends go to the LEGO Foundation, giving millions of children the chance to play and learn – including those who are disadvantaged and impacted by crises. Last year, the LEGO Foundation committed over $440 million USD to help children around the world reach their full potential through play.
What will you be doing on World Play Day?
Rainbow Bricks will be LIVE on Instagram at 8 pm to talk about LEGO and the joy it brings us. Join us online and tell us about your LEGO experiences.