Alquemie Group and the LEGO Group today announced a new LEGO® Certified Store would open at Westfield Miranda in the coming months. Which is exciting news for LEGO fans in the Southern area of Sydney.
The 215 sqm store will be situated in a prime position on Level 3, offering a signature LEGO immersive retail experience including multi-sensory and interactive features, as the first store in NSW to follow the new global format for LEGO Certified Stores.
Commenting, Matthew Robertson, Managing Director, Licensed Brands at Alquemie Group, said the new store would bring a world-class retail concept to Sydney’s south:
“Our custom-built LEGO Certified Store at Westfield Miranda will offer a one-stop destination for creativity and imagination, housing one of the country’s widest selections of LEGO sets.
“Our Sydney brick fans are some of the country’s most passionate, and we look forward to bringing this globally renowned, interactive retail experience to Miranda.”
Designed to create an immersive world of LEGO bricks by blending unique digital and physical experiences and more personalised and interactive retail offerings, the new store at Westfield Miranda has been developed as part of the LEGO Group’s strategy to innovate as shoppers seek more personalised and interactive retail offerings.
The new store format has been developed following two years of LEGO customer research which identified consumers were seeking opportunities to play, customised retail experiences and to have fun.
Troy Taylor, Vice President and General Manager of LEGO Australia and New Zealand, comments: “The new store format is part of the LEGO Group’s strategy to innovate across retail channels, with a similar concept introduced around the world.
“Westfield Miranda’s new LEGO Certified Store will be an incredible experience for all, and we are delighted to showcase the newest and best of what the LEGO® Group has to offer to the community.”
The new store at Westfield Miranda marks the announcement of Alquemie Group’s 17th LEGO Certified Store as part of a partnership with the LEGO Group.
We will pass on more information as we get it, so stay tuned…
🙂